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Question 1 of 26

I feel organized and clear on what my daily tasks are in regards to growing my business. 

A

I'm so busy with patient care that I'm working so many hours trying to keep up with my regular business duties.

B

I have systems in place that are working well for my business growth, so I don't have to.

Question 2 of 26

I realize my brand is more than logo and pretty colors and I have a brand message that clearly separates me from others with the same or similar speciality in my immediate area.

A

Yes, we are the Ritz Carlton in our immediate area and for our specialty.

B

No, we're more like Holiday Inn.

C

I'm really not sure what it means to have a brand message.

Question 3 of 26

I have vision and mission statements.

A

Yes, I have constructed a clear vision and mission statements that guide my business decisions.

B

No, I have no idea what those are, how to construct them or why they would be important.

Question 4 of 26

I use vision and mission statements as a way of telling potential patients what my business stands for.

A

Yes

B

No

Question 5 of 26

I use vision and mission statements to hire the right people and my staff turnover is minimal to none. 

A

Yes, we hire people that are aligned with what our practice is all about.

B

No, as long as you have experience working in healthcare, you're an acceptable applicant.

Question 6 of 26

I have identified the ideal patient whom I desire to work with AND my schedule Is full of those people. 

A

Yes, I am clear on the psychographics and demographics of the type of patient we treat and we are quick to say no to people who don't fit that persona.

B

No, we treat anyone who has a problem that we can help.

Question 7 of 26

I have constructed my marketing efforts to speak to my ideal patient - their likes, dislikes, wants and desires, versus an "anybody/everybody" marketing approach. 

Example: My marketing speaks to one person with one problem versus a statement that sounds like, "If you're suffering with pain, we're you're best bet."

A

Yes

B

No

Question 8 of 26

I use hard marketing materials like brochures and flyers that adequately communicate our brand message.

A

Yes

B

Nope

Question 9 of 26

My website communicates the right message about my practice and attracts my ideal patient. 

A

Yes

B

No

Question 10 of 26

I use social media as a means of attracting new patients. 

A

Yes, social media has been a great tool for us.

B

Nope. Don't like it and don't understand why it would be valuable.

Question 11 of 26

Do you use emails for marketing purposes?

A

We only use email for appointment reminders.

B

We use emails to market regularly to our current patient list.

Question 12 of 26

I am satisfied with the marketing money I have spent and I am happy with the leads my marketing generates. 

A

Yes

B

No

Question 13 of 26

My marketing company supplies me with regular metrics and I understand where the majority of my leads are coming from.

A

Yes

B

No

Question 14 of 26

Which best describes your patient waiting areas?

A

We have magazines for our patient's enjoyment. We use our TV to show local programming. We have nice art on the walls.

B

We have marketing materials about our practice in plain sight. We use a patient questionnaire as a means of learning how we can better serve our patients. We have a slide show on our TV or display case showing our ancillary products and our walls show our expertise and social proof of the credibility of our practice.

Question 15 of 26

I feel confident my staff can close patients and schedule them when the call in. 

A

Yes

B

No

Question 16 of 26

I feel confident in my staff's ability to create credibility with patients. 

A

Yes

B

No

Question 17 of 26

I feel confident my business has a seamless, efficient patient scheduling process. 

A

Yes

B

No

Question 18 of 26

I feel confident in my staff's ability to ask qualifying questions that ensure they are not wasting time with someone who will not become a patient. 

A

Yes

B

No

Question 19 of 26

I feel confident in my staff's ability to handle patient objections.

A

Yes

B

No

Question 20 of 26

The energy in our office is high and our team works well together. 

A

Yes! Our team works well together and often rallies when there is a problem that needs to be fixed.

B

Energy is low and we might have a couple bad eggs.

C

Meh. It's not bad, but it could be better.

Question 21 of 26

I have ancillary products AND my practice is able to sell them with ease. 

A

Yes

B

No

Question 22 of 26

How do you feel about the art of "sales?" 

A

I believe selling is a vital part of our business growth and we regularly employ people with sales skills because it has shown to serve our patients in the best ways.

B

I don't want to come across as "salesy."

Question 23 of 26

My business expenses are low, I pay myself a regular salary and my business is profitable. 

A

Yes

B

No

Question 24 of 26

Which best describes you?

A

I use one bank account to manage all the funds going in and out of my business.

B

I have multiple bank accounts that I use to manage income, expenses, plan for growth, and pay taxes.

Question 25 of 26

I have at least 4.5 out of 5 stars as an average on my reviews. 

A

Yes

B

No

Question 26 of 26

I respond to my reviews regularly and in a timely fashion. 

A

Yes we respond to all reviews good and bad.

B

Who has time for that?!

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